The future is human

The future is human: why human-to-human marketing wins in a digital age

Hey marketing mavens…and everyone who may of accidentally clicked on this thinking it was a futuristic sci-fi novel spoiler. Welcome to the cozy corner of the internet where we talk about something that’s buzzing louder than my neighbours old lawnmower – Human-to-Human (H2H) marketing. 🚀

So, grab your favourite snack, get comfy, and let's dive into the world where emojis have more impact than a Shakespearean soliloquy, and memes are the new hieroglyphs 𓀛𓀎

The H2H debut: A tale as old as time (sort of)

Way back in the day, like not that long ago at all actually! Businesses were categorised as B2B (Business-to-Business) or B2C (Business-to-Consumer). Then, like the plot twist in every awful soap, H2H marketing burst onto the scene, turning heads and breaking hearts (in a good way, promise!).

H2H marketing is all about peeling off the corporate suits and showing the world that behind every email, ad, and social post, there’s a human being trying to connect with another human being. It’s storytelling, empathy, and authenticity, all rolled into one - This is the essence of real world relationship building, and is the life-blood of Vro.

Why H2H is the belle of the ball

Emotional connection: Ever cried at an advert? Laughed at a newsletter? That’s H2H in action. It’s about hitting those emotional chords. Because let’s face it, no one’s ever shared a spreadsheet virally (if you have, we need to talk…seriously!)

Authenticity is key: In an age where we’re bombarded with content, being real is the secret sauce. It’s like choosing between a home-cooked meal and fast food; authenticity just tastes better.

Conversations, not monologues: H2H encourages dialogues. It’s not just shouting into the void. It’s chatting, listening, and sometimes, sympathising with the void.

H2H in the wild: Epic wins and epic fails

Let’s take a stroll down memory lane and peek at some of the most memorable H2H moments in marketing. From tear-jerkers that had us reaching for tissues to face-palm moments that had us questioning humanity…like actually questioning it!

Epic win: That time a brand became our BFF

Picture this: A brand slides into your DMs, not with a sales pitch, but with a dog meme and a “How’s your day going?” Instant connection. Why? Because they get it. They know we’re just humans trying to scroll through our day without crying over spilled coffee.

Epic fail: The robo-reply debacle
Now, imagine tweeting at a brand about a problem, only to receive an automated, “Thank you for your message. Please hold.” It’s like high-fiving someone, only to hit a brick wall. Ouch.

Crafting Your Own H2H Masterpiece

Ready to dip your toes into the H2H waters? Here’s how to start painting your Mona Lisa:

Be a storyteller: Every brand has a story. Find yours and share it. And no, it doesn’t have to start with, “In a world…”

Embrace imperfections: Show behind-the-scenes bloopers, share challenges, and celebrate small wins. It makes your brand relatable and, dare we say, human.

Engage meaningfully: Reply to comments, messages, and emails with personality. Remember, there’s a person on the other side of that screen doing a little happy dance every time they get a genuine response.

The Future is now, and It’s very, very Human!

As we gaze into our crystal ball (or, you know, our data analytics), one thing’s clear: It's clear that the age of H2H marketing is not just arriving – it's here, and it's human. We're witnessing the evolution of marketing from a transactional exchange to a relational dialogue, where connections are cultivated on a foundation of mutual understanding and shared values. The future of marketing is unmistakably human. It’s about creating connections, fostering relationships, and maybe, just maybe, making the digital world a little more human.

So, fellow human, as you venture back into the wild web, armed with the power of H2H marketing, remember: At the end of the day, it’s not about B2B or B2C. It’s about H2H – human to human. And in this digital age, being human is the most revolutionary thing of all…remember it!

Vro exists to enhance meaningful connections, through fun and tasteful feel good marketing. It’s what we do, every day. It’s not a job, it’s a lifestyle.

P.S. If you’ve made it this far and haven’t yet snorted with laughter or nodded in agreement, then our job here isn’t done. Drop us a comment on social, share your thoughts, or simply send us your favourite dog meme. Let’s keep the conversation going, human to human.

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